Privacy Notice

Last Updated: [2026-3-25]

This Privacy Notice is provided by Vitlity Labs LLC (“Vitality Lab,” “we,” “our,” or “us”) to describe the Personal Information, as defined below, that we collect in relation to your access to and use of our website, products, services, and related online features, collectively referred to as the “Services.”

This Privacy Notice explains how we collect, use, disclose, retain, and protect Personal Information, as well as the choices and rights available to you regarding our use of the information we collect.

This Privacy Notice applies to the website https://vitalitylab.cc and any related services operated by Vitality Lab.

If you do not agree with this Privacy Notice, please do not access or use any part of the Services or register for an account. Any terms not defined below have the definitions set out in our Terms of Use.

Updates to This Notice

We may update this Privacy Notice from time to time based on changes in applicable laws, regulations, industry standards, our business operations, or the Services.

When we update this Privacy Notice, we will post the revised version on this page and update the “Last Updated” date above.

We encourage you to review this Privacy Notice whenever you use our Services to stay informed about our privacy practices.

If we make changes that materially affect your privacy rights, we will take appropriate measures to notify you, consistent with the significance of the changes. If you do not agree with the updated Privacy Notice, you should discontinue your use of the Services.

Children

You must be at least 18 years old to use the Services.

The Services are not directed to, intended for, or designed for use by minors. If you are under 18 years old, you must not use the Services or provide any Personal Information through the Services.

If we learn that we have collected or received Personal Information from a child under 18 without appropriate verification of parental consent, we will delete that information.

If you believe we may have collected information from or about a child under 18, please contact us using the contact information provided below.

Personal Information We Collect

Information You Provide to Us

We collect certain information from you that may personally identify you, such as:

• First and last name

• Email address

• Phone number

• Billing address

• Shipping address

• Account information

• Order information

• Payment-related information processed through third-party payment providers

• Any information you voluntarily submit through forms, customer support requests, reviews, surveys, or communications with us

We refer to this information as “Personal Information.”

We do not intentionally collect sensitive Personal Information, as defined under applicable law, unless necessary to provide the Services or unless you voluntarily provide it.

You may opt in to receive SMS notifications from us in order to receive order updates, promotional messages, or marketing information.

SMS notifications will only be sent for the purpose for which you provided your phone number and consented to receive such messages. We may share your phone number with third-party service providers that help us send SMS notifications and manage messaging services.

You may opt in to our SMS services by entering your phone number when prompted during checkout, signing up through a website form, or otherwise providing your consent.

You may opt out of SMS communications at any time by following the instructions provided in the SMS message or by contacting us.

Information We May Automatically Collect

When you visit our Site and use our Services, we and certain third parties may automatically collect information about your device and your interaction with the Services.

This may include:

• Web browser information

• IP address

• Device type

• Time zone

• Pages viewed

• Products viewed or added to cart

• Referring websites or search terms

• Date and time of visits

• Interactions with website content, ads, emails, and other features

We may collect this information using cookies, log files, web beacons, tags, pixels, and similar technologies.

Cookies are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, you may visit http://www.allaboutcookies.org.

Log files track actions occurring on the Site and may collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.

Web beacons, tags, and pixels are electronic files used to record information about how you browse and interact with the Site.

We may use advertising, analytics, and tracking services such as:

• Google Analytics

• Facebook / Meta Pixel

• Microsoft advertising tools

• TikTok Advertising Pixel

• Snapchat Pixel

• Pinterest Tag

• Hotjar

• Triple Whale

• Email and SMS marketing platforms

• Other similar analytics or advertising technologies

These tools help us understand customer behavior, improve the Services, measure advertising performance, and deliver more relevant marketing.

We may use Hotjar or similar tools to better understand user needs and optimize the Services. These tools may allow us to understand how users interact with our Site, including time spent on pages and links clicked. Such providers are contractually restricted from selling data collected on our behalf, where applicable.

You may opt out of the collection and use of information for ad targeting from certain providers by visiting:

https://optout.aboutads.info/?c=2&lang=EN

Our Services may also use cookies to help keep track of items placed in your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages through email, SMS, or other marketing channels, where permitted by law.

For more information about the options provided by certain advertising partners, please visit:

Google: https://adssettings.google.com
Facebook: https://www.facebook.com/about/ads
Hotjar: https://www.hotjar.com/legal/compliance/opt-out
Microsoft: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

Personal Information Collection Summary

How We Use Your Personal Information

We use the Personal Information we collect for the following purposes:

• To provide, operate, and maintain the Services

• To process and fulfill orders

• To manage customer accounts

• To provide customer service and support

• To communicate with you about orders, products, services, promotions, and updates

• To personalize your experience on the Services

• To provide discounts, offers, and promotional communications

• To process transactions and payments through third-party payment processors

• To manage third-party service providers and the services they provide to us

• To screen for and investigate potential fraud, unauthorized activity, or security risks

• To optimize and improve our Site, products, marketing, and Services

• To analyze traffic, trends, and customer behavior

• To comply with legal obligations

• To enforce our terms, policies, and agreements

• To establish, exercise, or defend legal claims

We use cookies and similar technologies that automatically collect information to:

• Authenticate users and protect accounts

• Remember user preferences

• Enable social sharing or website plugins

• Deliver and measure advertising

• Analyze website traffic and usage trends

• Improve website functionality and customer experience

Sharing Your Personal Information

We may share your Personal Information for the purposes described in this Privacy Notice.

We may share Personal Information with affiliates, business partners, service providers, contractors, and third parties that help us operate our business and provide the Services.

These third parties may include providers of:

• Payment processing

• Order fulfillment

• Shipping and logistics

• Data analytics

• Advertising and marketing

• Email and SMS communications

• Customer support

• Fraud prevention

• Website hosting

• Information technology services

• Loyalty, referral, or rewards programs

We may also share your Personal Information when required or permitted by law, including:

• To comply with applicable laws or regulations

• To respond to subpoenas, court orders, lawful requests, or legal processes

• To protect our rights, privacy, safety, property, or the rights, privacy, safety, or property of others

• To investigate fraud, security issues, or potential violations of our policies

We may disclose Personal Information as part of a business transaction, such as a merger, acquisition, financing, reorganization, sale of company assets, insolvency, bankruptcy, or receivership. In such cases, Personal Information may be transferred as a business asset.

We may use non-personally identifiable information and aggregated information for any lawful purpose, including analyzing trends, managing and improving the Services, creating new products or services, and reporting advertising performance.

We may share aggregated or de-identified information with third parties, provided such information does not identify you personally.

Summary of Data Disclosed to Third Parties

In the preceding twelve months, we may have disclosed Personal Information for business purposes or shared certain information for advertising purposes as described below:

Privacy Technology Practices

Do Not Track Signals

Some browsers include “Do Not Track” features that allow users to express certain privacy preferences.

At this time, our Site does not alter its data collection and use practices when it receives a “Do Not Track” signal from a browser.

Data Security

We are committed to protecting the security of your Personal Information.

Depending on the circumstances, we may maintain your information in electronic or physical form. We use technical, administrative, and organizational safeguards designed to protect Personal Information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Security controls

• Internal privacy and security policies

• Access restrictions

• Employee training

• Vendor management

• Technical safeguards

If you make purchases through the Services, payment information may be processed by third-party payment processors, such as PayPal, Shop Pay, Afterpay, Stripe, or similar payment providers.

Payment card information is processed in accordance with applicable payment security standards, including the Payment Card Industry Data Security Standard, where applicable.

We do not store full credit card numbers on our own servers unless expressly stated or required for the Services. Payment transaction information is retained only as long as necessary to complete the transaction and comply with legal or business requirements.

You are responsible for maintaining the confidentiality of your account credentials. We will treat access to the Services through your account credentials as authorized by you.

Unauthorized access to password-protected or secure areas of the Services is prohibited.

We may suspend your use of all or part of the Services without notice if we suspect or detect any security issue or unauthorized activity.

If you believe that information you provided to us is no longer secure, please contact us immediately.

Although we take reasonable steps to protect your Personal Information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

Any transmission of Personal Information is at your own risk.

Data Retention

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law.

Your Personal Information may be deleted or anonymized within 7 years after your last activity with our business, unless retention is necessary for legal, tax, accounting, fraud prevention, dispute resolution, or other legitimate business purposes.

We may retain account information and order information for our records for up to 7 years after your last transaction.

We reserve the right to retain anonymized or aggregated information indefinitely.

California’s Shine the Light Law

California Civil Code Section 1798.83 permits California residents who use our Services to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

To make such a request, please contact us at:

[email protected]

Please include the subject line:

“Shine the Light Request”

Your Data Privacy Rights

Depending on your state or country of residence, you may have certain privacy rights regarding your Personal Information.

These rights may include:

Right to Know

You may have the right to request information about the Personal Information we have collected, used, disclosed, sold, or shared, and the categories of third parties with whom we have shared your Personal Information.

Right to Access

You may have the right to request a copy of the specific pieces of Personal Information we maintain about you.

Right to Delete

You may have the right to request that we delete Personal Information we have collected from you, subject to certain exceptions.

Once we receive your request and confirm your identity, we will review your request. We may deny your deletion request if retaining the information is permitted or required by law.

Right to Correct

You may have the right to request that we correct inaccurate or outdated Personal Information.

Right to Opt Out

You may have the right to opt out of the sale or sharing of Personal Information for targeted or cross-context behavioral advertising purposes.

In some states, you may also have the right to limit the use of sensitive Personal Information.

Right to Data Portability

You may have the right to request that we provide your Personal Information in a readily usable format, where technically feasible.

Exercising Your Rights

To exercise your privacy rights, you generally must submit a request and verify your identity to the degree of certainty required by applicable law.

As required by applicable law, we may seek to verify your identity and state of residence for each request.

We will not fulfill a request unless you provide sufficient information for us to reasonably verify that you are the person about whom we collected Personal Information or that you are legally authorized to act on that person’s behalf.

To submit a request, please email us at:

[email protected]

Please include the subject line:

“Verifiable Consumer Request”

Please also include your state or country of residence in your email.

Only you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information.

If an authorized agent submits a request on your behalf, we may require written authorization confirming that the agent is authorized to act for you.

You may only submit certain requests to know twice within a 12-month period, where applicable.

We endeavor to respond to a verifiable consumer request within 45 days of receipt, unless we require additional time as permitted by law. If we require an extension, we will inform you of the reason and the extension period.

If we deny your request, you may have the right to appeal. Instructions for submitting an appeal will be included in our response, where applicable.

Do Not Sell or Share My Personal Information

You may have the right to request that Vitality Lab not sell or share your Personal Information.

In this context, “sharing” may refer to certain disclosures under applicable privacy laws related to targeted advertising or cross-context behavioral advertising.

An example of selling or sharing information may include disclosing information about your visit to our Site, tied to unique identifiers such as device IDs, to third parties for targeted advertising.

When you request that we do not sell or share your Personal Information, we will not disclose your Personal Information for these purposes, subject to applicable law and verification requirements.

Please note that not all disclosures of Personal Information are considered a “sale” or “share” under applicable privacy laws.

To submit an opt-out request, please contact us at:

[email protected]

Subject line:

“Do Not Sell or Share My Personal Information”

Non-Discrimination

We will not discriminate against you for exercising any privacy rights available to you under applicable law.

We will not:

• Deny you goods or services

• Charge you different prices or rates

• Provide a different level or quality of goods or services

• Suggest that you may receive a different price, rate, level, or quality of goods or services

We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.

If we determine that a request warrants a fee, we will explain why and provide a cost estimate before completing the request.

Notice of Financial Incentive

Vitality Lab may offer various incentives to customers who choose to share certain Personal Information with us, such as an email address or phone number.

These incentives may include:

• Discounts

• Promotional offers

• Rewards

• Loyalty benefits

• Other financial or service-related benefits

Participation in these programs is voluntary and may be governed by additional terms and conditions.

You must opt in to participate in such programs, and you may withdraw from the program at any time by contacting us or following the instructions provided in the applicable communication.

The value of the incentive is reasonably related to the value of the Personal Information provided, as determined by our good-faith assessment.

Contact Us

The Site and Services are operated by Vitlity Labs LLC.

If you have any questions, concerns, or requests related to this Privacy Notice or our privacy practices, please contact us:

Email: [email protected]
Phone: +1 231 374 9039
Website: https://vitalitylab.cc

Mailing Address:
Vitlity Labs LLC
18123 Biscayne Blvd #3021
Miami, FL 33165
United States